yisiondesign@gmail.com​  | +1 415-373-7021

© 2019 by Yishen (Yision) Gu.

NIGHTMARE

DRESSED IN

A DAYDREAM

David Lynch Film Festival

{OBJECTIVE}

Produce all the deliverables of a film for a director. Discover a common thread that appears in each of the chosen director’s films and conceptualizes a design that brings it to real life as a campaign for a film festival. Develop a system of deliverables which all capture the essence of the film festival.

{APPROACH}

I chose to center the film festival around the director David Lynch, who is known for his darkness, illusions and surreal movies. I decided to use gradient colors and imagery to symbolize reality and dreams. A common theme throughout his movies was characters trapped in their nightmares because they are unable to deal with their fears in the real world. I decided to use gradient colors and imagery to symbolize reality and dreams.