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© 2019 by Yishen (Yision) Gu.

SHARED VALUES

Type Conference

{OBJECTIVE}

To create a hypothetical design conference and design a holistic visual system for it. Show the ability to create a sophisticated visual concept that matches the aim of the conference. The goal is not only to challenge a designer’s ability to demonstrate concepts but also to demonstrate typography skills, all in a highly flexible design system which fits the needs of a design conference.

{APPROACH}

I created a type design conference called “Know the white, Guard the black.” The importance of the balance of black and white is that it is a shared value between both Eastern and Western typographic cultures. When we put something in black and white, we speak of the essence of the written word as a means to exchange and preserve information and knowledge for all, playing an important role in our culture and society.