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© 2019 by Yishen (Yision) Gu.

RIPPLE

Earthquake Preparedness Branding

{OBJECTIVE}

To create a plan for disaster preparation. Every day we run the risk of a major quake striking San Francisco and leaving devastation in its wake. Earthquakes may be impossible to predict, but we can be certain of one thing, most people living in high-risk regions will be disastrously underprepared when one does strike. 

{APPROACH}

 

This project is an emergency plan for people’s inner circle of friends, relatives, or immediate family. That way, everybody know what to do during a quake. RIPPLE is my design brand that wants to let people understand how earthquakes can happen in their region, then know what to do to be safe and mitigate damage. It also shows people now how to take action to increase preparedness and participate in community resilience planning.